Latest Developments
eNet Advertising News
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Microsoft ending support for Windows XP today!
April 8th, 2014
As of today, April 8th, Microsoft has ceased all support for Windows XP. This means that while newer computers are safe, older PC's are going to have vulnerabilities that will not be patched up, making the windows XP environment no longer safe. While most of us carry on with our lives, we must realize that 95% of America's ATM's currently run on Windows XP. This means that the vulnerability is most present right where our money moves. So be careful in the coming weeks as further developments roll out.
by Ron Shur -
Google Hummingbird
November 25th, 2013
When Google turned 15 years old this September 27th, they quietly rolled out their newest search engine algorithm. This new update builds upon Google Panda and Penguin, and incorporates most of their factors. A search engine algorithm is essentialy a recepie that Google uses to "cook" your search results. Unlike Panda and Penguin, which were updates to the old algorithm, Hummingbird is an entire re-build. The last time Google changed its code so drastically was in 2001.
The biggest addition to the new algorithm is "conversational search", responding to search queries such as "Where is the closest place that I can buy a laptop" by actually searching for "buy laptop" relative to location of the user. This has had a huge impact on SEO, making relevant text an ever more crucial ingredient to search engine success.
If you would like to learn how you can negotiate the new search algorithm on your website, call us today!
by Ron Shur -
The Golden Rule of SEO - Content is King
March 5th, 2013
It has long been known in the industry of Search Engine Optimization that a website is only as good as its content. If your site is attractive, has great pictures, and is functioning properly, the only reason you may not be generating enough leads is becuase you do not have enough content.
The more content your website has the more it engages the viewer, and the more viewers are engaged the more likely search engines will display your site higher. As of April of 2012 Google began aggressively persuing websites barren of content with the Panda and Penguin updates. Throughout the course of the last year we have seen all other major search engines scramble to catch up with Google. Within the first few weeks of Panda and Penguin 15% of all English language websites had their performance in search results reduced, or they dissappeared from search results entirely.
This is making the Internet a more user-friendly place, with more user-friendly sites coming up first in search results. So the more you can write about what you do, how you do it, and why you're the best choice, the better.
If you think your website's ability to be found has been affected by recent Google algorithm changes, call us today! We specialize in salvage operations. Even if your site has been blacklisted, there are still options available. Call 610 738-0800 today!
by Ron Shur -
New Website Completed!
Febuary 1st, 2013
Adam Mechanical is now up! -
Identity Verification Confirmed to Impact Search Results
January 25th, 2013
In leaked sneak peeks of Eric Schmidt's new book, "The New Digital Age", the Google Executive Chairman admits what we have been suspecting - content created by a verified identity will rise in search results. Social Media websites such as Google+ are an identity verification network. As thisnetwork grows, content associated with a verified identity will rise to the top of Google search rankings. As the Wall Street Journal quotes Schmidt:
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
This has vast implications in terms of how websites will score in 2013. Contact us to learn more about how you can enhance your online identity to stay ahead of the ever changing SEO curve.
by Ron Shur -
We are pleased to announce that Enet is now focusing its infrustructure on Adwords management.
November 30th, 2012
Unlike larger companies who may need to mark up the cost of AdWords by 30% or more to carry their huge overhead - eNet (the little guy) can now buy in bulk like any large marketing company BUT we only charge a 12 to 15% management fee. Beats the 30% you might already be paying.
Enet now can set a daily AdWord budget with you and enable you to have impressions on the first page of Google with your Company Name and phone number. Unless the end user click it is a great free option to be be on the first page. eNet WILL set up a daily maximum budget along with keywords and exact target geo areas.
In the past many of you have asked us to manage your AdWords - now we can. It is a win win for you - you save money buying the AdWords from us AND make more money when he AdWords help get you new customers form the internet.
Please call to set up a time that I can personally explain the entire process and how it might work for you.
by Ron Shur -
Two new websites are up!
November 15th, 2012
The new Total Equipment Training Website is now up!
The new Brandywine GI Website is now up!
New Location!
We have moved to 202 N Church Street in West Chester.
Use the map on the right to get driving directions!
We are now an Authorized Google AdWords Reseller!
Call Today and ask us about Google AdWords!
SEO Update:
Google Panda and Google Penguin are huge Google crawler updates that have affected a number of websites scoring. If your scoring has been hurt give us a call today!
